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Jormen Attak (Chocolate Tris): Case Study

Tris Chocolate 3 ducks and pranksters are everywhere on the web for 1 week in Tunisia during a campaign ad (which is required) at the end of the year based on an advergame Jormen Attak with the key one year of chocolate Tris win.

The Jormen (Ducks): More than ever pranksters

Historical Characters brand Tris house Said, 3 ducks had already made a comeback scoring in 2006 by organizing band thieves chocolate and its ingredients. In 2007 , the public had discovered the first signs of joke (excuse the pun) Teasing and ducks that have made everyone angry forcing them into hiding in 2009 .

2010, it was time to catch them for good, and for good reason, that the profile pages of Facebook that Jormen attack for a while. Intro scene of the game / application that is to catch as many ducks that run, jump and hide around their warehouse (the score is accumulated over all sessions played).

The idea has even inspired two spots ads aired on television.

Jormen Attak: A viral game

Can we now dispense with Facebook to promote a game that is meant viral? Maybe, but Said has decided to go through the network that includes 1.8 million Tunisian * and through Facebook Connect, the players playing Jormen Attak posted on their profile pages and the home of their friends attack Tris ducks and their participation in the game by inviting them to do the same. The scores recorded are also divided, but also informing the game challenging friends to do better.

A Facebook page that the rhythm of scores

page Chocolate Tris created for this campaign currently has over 11,600 active users and fans since its launch. Between the bustle of the page by posting photos, video, challenges, reminders of regular sharing of gains and top 5 ranking, it is the fans themselves who create the animation on the page: opinion, comments and opinions of the game and Jormen, questions about the operation but also challenges between fans.

Facebook Ads and rich media banners

The target is mainly on Facebook, Ads on it were inevitable and are clearly visible from the launch of Operation pointing Jormen Attak site where it all begins. Site that stores about 3,500 daily visits.

But the highlight of this campaign is designed and the banner displayed on the selected sites, banner which escapes and ducks run through the pages consulted causing surprise, smiles and even a few small bursts from viewers.

From rich media banners that we begin to see the Tunisian sites and changing banners conventional created without much effort, that appeal and are Twitter and shared operations like Ikea, Audi ...

And that buzz!

Well when something works and please, everybody talks about it. The game application and the Facebook page is shared, you see blog posts that echo the operation, Facebook status and Twitter that also broadcast these posts, but even take the slogan of the brand into a hashtag and adapt to the contexts of tweets and replies.

Who is behind all this?

Advertiser: Chocoalt Said - Sotuchoc

Agency com ': MindShare

Agency website: Access to eBusiness

ps: I am proud to have participated in the brainstorming and reflection that given this concept web in reply to client brief and his agency.

Gloryhole London 2010

This summary is not available. Please click here to view the post.

Interview Shirt Untucked

Hashtag Cloud

Top 100 of hashtags used this year 2010 by the Tunisians on Twitter or on the TN Tweeps TnLabs.

TnLabs ... Yitla3mennou #!

Source: tnlabs.org / toptags

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Alcatel 2010 Tunisia announced its Android for less than 300 DT

At his press conference yesterday, Alcatel announced a return "in force" in the Tunisian market with a wide range of mobile phones at lower prices are affordable to target several types of users and their needs and especially the launch of a mobile Android to less than 300 dinars for the first quarter of 2011.

Present on the Tunisian market from the very beginning of the launch of GSM, the Alcatel brand is best known by the operator Tunisiana and since this year operator Orange. The new Alcatel is in negotiations with Tunisia Telecom to market its phones but also a distribution that is also made through supermarkets and specialist outlets.

With laptops ranging from -60 dinars to 200 dinars, Alcatel will keep the same pricing policy, offering value for money while emphasizing the quality of their customer service.

With a majority in the Tunisian market to midrange / entry-level mobile phones, Alcatel retains priority on the marketing and distribution mass rather than thinking of marketing plans with great fanfare as the famous manufacturers Nokia, Samsung, Sony ... marketing aspect which is not overlooked and that will be set up gradually over the next year, including drain with web channel, promoting the management of stress perceived costs from the relaunch of the brand Tunisia.

Finally, information that will attract more attention from the geek community websites and is the current launch in Q1 2011 from the Android's cheapest Tunisian market, due to less than 300 dinars .

Read also the interview Mr. Walid Belkhiria, General Manager of Alcatel Tunisia, on page Malissa .

Rotronic Logistics Driver Windows 7

Facebook Connecting People

Friendships on Facebook have no geographical limit and when it is transcribed on a world map it looks like that!

Via Paul Butler on Facebook Engineering

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January 30, 2011 In Memory of Albert

With these words that follow!

I regret to announce the death of Albert Hernandez.

On 13 December, on a bright winter afternoon, we accompanied thee atop a small hill at the edge of Hers to Bélesta
is where you rest now in peace. The harsh reality of life for those who leave and leave us there. Swear by your hello you left us speechless. This flame that enlightens us and revives you with Albert, the flame that will burn in our hearts around this huge fire within the underground adventure that you were an actor and loved by all doubt.

We also want lend our support and our love to Chantal, Aurélie and Laurent in this difficult time;

We then gathered at the Guard House, and current and former PFS, and many teammates cavers from other clubs around the fireplace and the table still feel your presence and share the joy you showed so much in this place, among your friends.

We raised several glasses to your memory in this place where you left us stories of laughter and passion that you have fed your soul these walls and forest of Bélesta.

few words from Flo portray you well and express what we feel.

"On the trails of dust and dirt roads,

the edge of caves and caverns are find your footsteps,

In the depths of the earth where the echo resounds your voice

We find your breath,

On the walls of our Mineral misty swirls one will find your face,

Surrounded by fatigue visits our underground

fluff mud where you loved crawling

Morning of happiness of our conquests

In the meandering narrow entrails,

Here where our bodies were struggling to get through,

We find the marks of your chisel and your crowbar,

spearheads of your frantic ardor

From dusk of our evenings at the dawn of our awakening

We hear your laughter burst

be remembered your stories, storyteller ignored the verve exuberant and talkative

The words that you invented will ever borrowed

indelible mark that no one can reinvent

the mid-river in the shade of the forest we will review your silhouette

proud posture of the gentleman at the heart of generosity inflated

Weaver of friendship you've embroidered our memories over the years

And any of us can forget

Without you this will never be like before

But in the post we will always find you.

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Services d'Or 2011 : It starts now ! Recap

Everything has been said, or nearly so, on the Pros of Or 2010, 2nd edition of the ceremony by oraganisée Prosdelacom to reward creativity in advertising and in Tunisia, which took place last December 15 in Gammarth, bringing together more than 500 people from around the com 'of Tunisia.

ceremony, winners, jury, voting, running for the evening, "regulation" of the Other Gold ... the event has provided a lot of material, full of bloggers, marketers, online media and even TV shows and radio have described, criticized, analyzed ... And if all these people had different views, they all agreed to thank Khaled Aouij for his initiative and effort to Pros Gold an appointment and the expected annual event not to miss the Tunisian scene communication.

I congratulate myself for Khaled that he does and because I want to see future editions better than those that preceded it, I'll try to help my way to Home or 2011 in proposing these ideas:

Contest Standings and Shortlist

Starting with Khaled about the interview that I filmed myself for the Journal of Webmarketing which he said: "The Pros Gold are Training local for Cannes and Dubai Lynx "I want that the spirit of competition is present in the Other Gold. Tunisians are not just training to be seated at a nice table and wait for the name of winning, but must know the feeling of competition and race to a 1 2èeme and 3rd prize in the category that concern them.

And if there would be no possibility of such a podium on the different categories, know the shortlists for each is already an excellent response, evaluation and intrinsic value to all participating campaigns, whether for those who have not been included in the shortlist or one that has earned among 3, 4 or 5 rounds up these shortlists.

Joy, Disappointment, Disagreement: It's all about emotions!

Other Place Gold in such a context that participants will feel even more the value of the prize won, actually consider a listing in the shortlist and have a real awareness of what it's like not to win a Golden Home. All this will give only people willing to leave right after the ceremony to work for the next edition to double joy, sadness or delete a revenge on a disappointment in boosting creativity and achievements. And

This goes in the same direction some very fair Khaled "We arrived today that people feel the potential of winning a trophy, feel the potential of losing a trophy .

The Controversy: Needed!

Although the team will Prosdelacom in the organization of Services d'Or, there will be controversy. And that's good! For these controversies are somehow a sign of success of such an event. It could not be more normal for people to be disappointed by the results, do not agree on the awarding of a prize, call into question the Jury. It happens like that in all the festivals around the world, why would you except?

a different jury for each edition

The choice of the Jury for this year have been questioned because of the participation in it of all participating agencies. Knowing then that the agencies involved in a price abstained from voting did not change that.

For Home or 2011 and those that follow, Khaled will not find a magic formula but a formula that takes over the road and breaks less sceptisme possible.

Myself I can not help on this, I suggest just adopted the voting system in figure skating and the use of foreign voices, international, which would be a good thing to have a first assessment before going on to compete internationally.

Reward all parties

At the awards ceremony, it would not hurt to highlight also the work of artists, providing a web agency or other entity not part of the agency com 'who headed the campaign for the advertiser.

Go to Home or 2011

After the first 2 editions, and especially after the latter (with after the event and media coverage that followed), I am sure that everyone concerned with the Pros Gold now gives them great importance, the place (target liar who will say otherwise) locally, and will do anything to get on stage and waving above their trophies rewarding their work over the year. Trophies will be proudly displayed by the winning agency, as a Cannes Lions or Dubai Lynx .

I expect to see the Pros d'Or 2011 competition tougher for Memac Ogilvy Label, which has richly deserved its prices, advertisers do more for the com 'and understand' online as Tunisiana, achievements web more present, the participation of Access to eBusiness event with gains after (sequence self-promo) ... and even if all the agencies continue to climb to 11 to receive an award, it will be all the better is our touch 'to this kind of event.

you next year ...

My Inner Lip Is Hurting

Crea '

# Prosdor : The hashtag the week of world com 'in Tunisia with the 2nd edition of Home Gold, rewarding creativity in the advertising world in Tunisia, and triumph of the agency Memac Ogilvy Label.

It Again: Tnajem Rou7ek ? in 5 seconds

Slam website: "The Internet tweldet fi tunes" with Hatem Karoui


Mark Zuckerberg Man of the Year by Time. Julian Assange had been elected by readers Man of the Year with Wikileaks, but the newspaper has decided otherwise.
On his Facebook page magazine even gives the possibility to everybody to be the man of the year. The cover of Time could have been as follows:

Augmented Reality Art and toys from Adidas

Google Launches Nexus S anime a YouTube page with 3 ninjas jumping around. The video of the spot on Culture Pub.

Family Tamil Kavithaigal

Exchange Phonurgia Nova

Project Menace, Ghosts, received the award Phonurgia Studio Nova - we will work for 10 days in the studios of GRM, Maison de la Radio!
http://phonurgianova.blog.lemonde.fr/
Menace, Phantom is a musical project radio on the 13th district of Paris with the participation of residents and employees Ward and produced by Little Bath.
The project was led by Gerald Kurdian and myself!
We're glad!

Foil Boats And Pennies

almost live in a castle (eat layer cakes)

is a charming hill, covered with tree tops curious who all want to tickle the sky, she chose to build his building. A magnificent castle-but not too warm and sunny, to think, dream, watch.

She imagined every corner, and carefully drew, saw himself in the arbor, summer in the beautiful library, beneath thick blankets to reread JA or BP while drinking chocolate.
Beforehand, she was happy.
And then, the castle took shape. Each hallway, bedroom, living room. Wallpaper installed, the furniture made. It does not feel tired cherry wood, admiring the flowers so well dressed the walls.

Time passed.
rain. Summer. Years.

From her window she could see birds, only them elsewhere, only to arrive at this height. It never does down in other parts of the castle. The small blue room, the one where the tapestries telling the story of a shepherdess falls in love with a brave soldier, leaving his s'échaper entire herds, this room had become his favorite. From time to time, the noise coming from under the intriguing, never daring enough to rediscover what she imagined so many years ago.
Trees leaned on his balcony, without perceiving. She closed the curtains.
The castle leave him wither. There were thorns, roots did crack the tile mosaics like to forget that one day someone had lived there.


CAKE STAGE
for 8 guests
to prepare in a large dish of 24cm diameter

(Starting the day before)

For Basic chicory



2 eggs 30g
almonds
1c. well rounded tablespoon of chicory
1c. of flour
50g sugar
1c. Coffee yeast
1 pinch of salt

Preheat oven to 180 degrees.
Mix one side almonds, flour, chicory, yeast and salt. In another bowl, beat egg yolks with sugar until the mixture whitens. Stir almond / flour / chicory / yeast. Beat the egg whites. Pour 1 / 3 into the machine by mixing rapidly with a spatula, then gently incorporating the rest white. Pour into a mold Hinged (essential for turning out) and bake 15 minutes.

foam layer of pears:

4 large pears (comics)

3 eggs 75g sugar 30g


flour Mix ingredients in order. Paid based on the chicory and cook for 30 minutes at 160 °. Although cool.


cream chocolate layer:

120g dark chocolate

2c. tablespoons sugar

1 cup whipping cream

1 glass of milk

1c. Coffee agar

Chop chocolate finely enough.

In a small saucepan, combine milk, cream and agar agar. Bring to a gentle boil, whisking vigorously for about 30sec. Pour the chopped chocolate in the boiling cream, stir to melt. Sweet. Pour over the layer of pear-cold. Cool again (at least 2 hours).

Spread 2 large handfuls of roasted almonds and coarsely chopped.

Chicory Glaze (next morning):

1 glass of milk

1 cup whipping cream

1c. chicory soup

a little sugar (to be determined according to your preferences, about 1-2c. tablespoons)

1c. Coffee agar

In a small saucepan, bring to boil the milk and cream with agar agar, beat 30 sec. Add the chicory, sugar, pour over the cake. Let cool until serving time (few hours).

Do Safety Harness's Expire

I - I do not like: Angry vs. Bride. # SouabniTHF

My Love - I do not like the month of December 2010, there were Wikileaks and the following:

- The new episode Angry Birds Season with a period per day until December 25

- The return to blogging and drawings 3am Ettah

- Area Manager that Goes Viral to stand out

- Ernie sponge Spontex : Like what we can do lots of things on the web with a consumer product base.

- The allocation of World Cup 2022 in Qatar

- The Zapping Media Tunisian Facebook

- Issuance Pub & Co on Express FM

- The words Moez Souabni on canvas 404 of our # SoubniTHF

- "A History " from Google Video does not include the engine in this product

- "A Story" Google's only available on YouTube, unavailable to us!

- The reappearance of https YouTube video that starts with no

- The pancreas proposed for the site was launched (in beta) for custom tshirts Awswab

- The reaction of the "Western" on the allocation World Cup 2022 in Qatar dealing with this country and its inhabitants as ignorant, uncultivated and arrears

- The podcasts Express FM which are nothing (yet) a replay of the broadcasts including music, advertising, information ...

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You live twitter my son ... Rambo 3

The live tweeting you know? Send tweets live during an event, a coférence or, especially, watching a TV program by using a # specific to allow everyone to follow. Objective: There is none really, it's a way to share their views and comments with tens, hundreds or even Thousands more Tweeples instantaneously. While these

live tweets can generate parallel discussions, exchanges of viewpoints further, but note foremost that this is the "race" to tweet that kills the valve or the rotten pun will be retwitté at will and this is especially visible on the live tweets during TV shows or football games.

With Twitter today nobody watching his own TV , and yesterday evening Tweeples soccer players were able to unleash the live twitter # Classico, won by Barca which has 5 Real.

A remarkable evening during which there was another live tweeting welcome: # Rambo3 work @ Fhouste , which allowed me personally to have a new look Surwit a cult film. And gift for those who missed it, the "Live tweeting On Demand" from # Rambo3

Pain Shooting Down Left Side Of Neck

the winter picnic, and every day of the year

It was in a room to decorate a little strange, almost rustic. The thick fog outside, diffuse light, the Alsatian countryside. The balcony has served chilled fridge for dessert, but definitely too cold even to watch the snowy Vosges, sublime, glittering in the near darkness.

(picnic for two)

SMALL SANDWICH LOUKOUM ° ° °

HERE

2 slices of bread bio

1 slice of roast veal

1 / 2 square fee

a handful of cranberries (dried, because I had nothing else-but Loukoum uses fresh)

salt, pepper

Toast the slices of bread.

In a small pan, add the cranberries with a little water and let stew for 2-3 min. Then mix with a little roughly square fee.

Spread slices of cheese, salt (not too-if the roast is well seasoned), pepper and spread the cranberry roast. Close the sandwich and cut into triangles.

THE APPLE TARTS & TRUFFLES

Prepare pastry with 3c. of flour, 1c. tablespoons of olive oil and a little water.

Then, grate a small apple (it will certainly remain), a little riding. Cut out circles to make tarts and garnish: grated apple, honey, truffles, some county, some coarsely chopped nuts.

Bake for 15 minutes at 180 degrees.

Pumpkin pancakes & PARMESAN

( inspired by Loukoum ° ° ° )

50g flour

70ml soy milk 1 egg

salt, pepper

1c. Coffee poppy

Mix flour and milk without lumps, add the egg and poppy, beat rapidly, salt and pepper and let stand 30 minutes. Heat an oiled frying pan, forming small pancakes (about 1c. Tablespoon).

(be sure to make pancakes the same size, since they go two by two).

for garnish, you must:

of steamed squash (about 1 quart)

1c. soup with almond butter comlete

1c. tablespoons cream

a little milk

parmesan salt and pepper

Mix the pumpkin puree with almonds and cream, add milk to make a puree rather thick but smooth.

Spread a pancake, grate some Parmesan and nibble cover with another crepe and continue until the exhaustion of pancakes.

With the remaining pumpkinseed, one can prepare a truffle foam (mix the pumpkin with a little truffle oil, small Swiss, season lightly) to spread the nut bread croutons.

THE CHEESECAKE ARCHI-FAST FACT-

(from Clea )

3c. tablespoon wheat flour (full)

1c. tablespoon almond cream

a little vanilla powder

1c. tablespoons agave syrup

milk

Preheat oven to 180 degrees.

Mix all ingredients, add milk gradually until form a ball, then a roll. Déocuper sliced half a centimeter. Bake 10-15 minutes in oven.

Cool.

4 small Swiss

1c. tablespoons agave syrup

2c. tablespoon lemon juice 1 small

hint of vanilla powder

1/2c. Coffee agar

Put small Swiss, agave syrup and vanilla in a bowl, mix well.

In a small saucepan, combine lemon juice with agar agar and bring to a boil. Boil about 30 seconds. Pour the mixture on small Swiss-sweet vanilla. Mix.

In two jars airtight, crush cookies (you can mix them quickly before). Pour over cheesy, close and let a cool day.

For every day of the week , there are calendars, like last year!

To order, just send me an email with your address and number of calendars ordered, and once payment is received, it will arrive in your mailbox!

(The price stays the same, 15 euro per calendar including postage!)

- ° -