At his press conference yesterday, Alcatel announced a return "in force" in the Tunisian market with a wide range of mobile phones at lower prices are affordable to target several types of users and their needs and especially the launch of a mobile Android to less than 300 dinars for the first quarter of 2011.
Present on the Tunisian market from the very beginning of the launch of GSM, the Alcatel brand is best known by the operator Tunisiana and since this year operator Orange. The new Alcatel is in negotiations with Tunisia Telecom to market its phones but also a distribution that is also made through supermarkets and specialist outlets.
With laptops ranging from -60 dinars to 200 dinars, Alcatel will keep the same pricing policy, offering value for money while emphasizing the quality of their customer service.
With a majority in the Tunisian market to midrange / entry-level mobile phones, Alcatel retains priority on the marketing and distribution mass rather than thinking of marketing plans with great fanfare as the famous manufacturers Nokia, Samsung, Sony ... marketing aspect which is not overlooked and that will be set up gradually over the next year, including drain with web channel, promoting the management of stress perceived costs from the relaunch of the brand Tunisia.
Finally, information that will attract more attention from the geek community websites and is the current launch in Q1 2011 from the Android's cheapest Tunisian market, due to less than 300 dinars .
Read also the interview Mr. Walid Belkhiria, General Manager of Alcatel Tunisia, on page Malissa .
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