Everything has been said, or nearly so, on the Pros of Or 2010, 2nd edition of the ceremony by oraganisée Prosdelacom to reward creativity in advertising and in Tunisia, which took place last December 15 in Gammarth, bringing together more than 500 people from around the com 'of Tunisia.
ceremony, winners, jury, voting, running for the evening, "regulation" of the Other Gold ... the event has provided a lot of material, full of bloggers, marketers, online media and even TV shows and radio have described, criticized, analyzed ... And if all these people had different views, they all agreed to thank Khaled Aouij for his initiative and effort to Pros Gold an appointment and the expected annual event not to miss the Tunisian scene communication.
I congratulate myself for Khaled that he does and because I want to see future editions better than those that preceded it, I'll try to help my way to Home or 2011 in proposing these ideas:
Contest Standings and Shortlist
Starting with Khaled about the interview that I filmed myself for the Journal of Webmarketing which he said: "The Pros Gold are Training local for Cannes and Dubai Lynx "I want that the spirit of competition is present in the Other Gold. Tunisians are not just training to be seated at a nice table and wait for the name of winning, but must know the feeling of competition and race to a 1 2èeme and 3rd prize in the category that concern them.
And if there would be no possibility of such a podium on the different categories, know the shortlists for each is already an excellent response, evaluation and intrinsic value to all participating campaigns, whether for those who have not been included in the shortlist or one that has earned among 3, 4 or 5 rounds up these shortlists.
Joy, Disappointment, Disagreement: It's all about emotions!
Other Place Gold in such a context that participants will feel even more the value of the prize won, actually consider a listing in the shortlist and have a real awareness of what it's like not to win a Golden Home. All this will give only people willing to leave right after the ceremony to work for the next edition to double joy, sadness or delete a revenge on a disappointment in boosting creativity and achievements. And
This goes in the same direction some very fair Khaled "We arrived today that people feel the potential of winning a trophy, feel the potential of losing a trophy .
The Controversy: Needed!
Although the team will Prosdelacom in the organization of Services d'Or, there will be controversy. And that's good! For these controversies are somehow a sign of success of such an event. It could not be more normal for people to be disappointed by the results, do not agree on the awarding of a prize, call into question the Jury. It happens like that in all the festivals around the world, why would you except?
a different jury for each edition
The choice of the Jury for this year have been questioned because of the participation in it of all participating agencies. Knowing then that the agencies involved in a price abstained from voting did not change that.
For Home or 2011 and those that follow, Khaled will not find a magic formula but a formula that takes over the road and breaks less sceptisme possible.
Myself I can not help on this, I suggest just adopted the voting system in figure skating and the use of foreign voices, international, which would be a good thing to have a first assessment before going on to compete internationally.
Reward all parties
At the awards ceremony, it would not hurt to highlight also the work of artists, providing a web agency or other entity not part of the agency com 'who headed the campaign for the advertiser.
Go to Home or 2011
After the first 2 editions, and especially after the latter (with after the event and media coverage that followed), I am sure that everyone concerned with the Pros Gold now gives them great importance, the place (target liar who will say otherwise) locally, and will do anything to get on stage and waving above their trophies rewarding their work over the year. Trophies will be proudly displayed by the winning agency, as a Cannes Lions or Dubai Lynx .
I expect to see the Pros d'Or 2011 competition tougher for Memac Ogilvy Label, which has richly deserved its prices, advertisers do more for the com 'and understand' online as Tunisiana, achievements web more present, the participation of Access to eBusiness event with gains after (sequence self-promo) ... and even if all the agencies continue to climb to 11 to receive an award, it will be all the better is our touch 'to this kind of event.
you next year ...
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