Tris Chocolate 3 ducks and pranksters are everywhere on the web for 1 week in Tunisia during a campaign ad (which is required) at the end of the year based on an advergame Jormen Attak with the key one year of chocolate Tris win.
The Jormen (Ducks): More than ever pranksters
Historical Characters brand Tris house Said, 3 ducks had already made a comeback scoring in 2006 by organizing band thieves chocolate and its ingredients. In 2007 , the public had discovered the first signs of joke (excuse the pun) Teasing and ducks that have made everyone angry forcing them into hiding in 2009 .
2010, it was time to catch them for good, and for good reason, that the profile pages of Facebook that Jormen attack for a while. Intro scene of the game / application that is to catch as many ducks that run, jump and hide around their warehouse (the score is accumulated over all sessions played).
The idea has even inspired two spots ads aired on television.
Jormen Attak: A viral game
Can we now dispense with Facebook to promote a game that is meant viral? Maybe, but Said has decided to go through the network that includes 1.8 million Tunisian * and through Facebook Connect, the players playing Jormen Attak posted on their profile pages and the home of their friends attack Tris ducks and their participation in the game by inviting them to do the same. The scores recorded are also divided, but also informing the game challenging friends to do better.
A Facebook page that the rhythm of scores
page Chocolate Tris created for this campaign currently has over 11,600 active users and fans since its launch. Between the bustle of the page by posting photos, video, challenges, reminders of regular sharing of gains and top 5 ranking, it is the fans themselves who create the animation on the page: opinion, comments and opinions of the game and Jormen, questions about the operation but also challenges between fans.
Facebook Ads and rich media banners
The target is mainly on Facebook, Ads on it were inevitable and are clearly visible from the launch of Operation pointing Jormen Attak site where it all begins. Site that stores about 3,500 daily visits.
But the highlight of this campaign is designed and the banner displayed on the selected sites, banner which escapes and ducks run through the pages consulted causing surprise, smiles and even a few small bursts from viewers.
From rich media banners that we begin to see the Tunisian sites and changing banners conventional created without much effort, that appeal and are Twitter and shared operations like Ikea, Audi ...
And that buzz!
Well when something works and please, everybody talks about it. The game application and the Facebook page is shared, you see blog posts that echo the operation, Facebook status and Twitter that also broadcast these posts, but even take the slogan of the brand into a hashtag and adapt to the contexts of tweets and replies.
Who is behind all this?
Advertiser: Chocoalt Said - Sotuchoc
Agency com ': MindShare
ps: I am proud to have participated in the brainstorming and reflection that given this concept web in reply to client brief and his agency.
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